The Re-Commercialisation of EDM

by Super User


A rebirth, a renaissance or just hipsters catching the coat tails of electronic dance music?
The quality and strength of EDM has always been the underground scene. It is the forbidden scene.
“You can’t be going there, the music is uncie, uncie and its full of spaced out zombies on drugs.”

Music has been here before the growth of the Madchester scene where punk bands grew from the underground scene, to the point the popularity spilled into the mainstream.

EDM has been here before with the Shamen, the Prodigy and of course Tiesto in the early part of this century, breaking cover from the trenches and storming the charts.
Look at the local and national scene, throughout the country new trance promotions have sprung up and luring a new generation of Irish DJs inspired by 90s and 00s dance, spinning turntables and feeding the hunger for a different buzz.
This is a different era, it is an era of new experiences, people drink cappuccinos now and sell out venues throughout the country for clumsy Djs dropping the bass and catching their dancers with killer hooks.

Mainstream decimated the heart of skateboarding. The scene is filled with posers, and a group of "old school" people struggling to look old school and not trendy, and an influx of crappy and cheesy products on the market.

Suddenly, those never seen at a rave are found chatting to the girls, spinning lines of how they were listening to Nicky Romero, when he signed with his first label and released, Privilege and Qwerty and how they had never had any fondness for the remixes of Sidney Samson and Tony Cha Cha’s, Get on the Floor.
There are those who make the argument that commercialising music is a form of selling out for the money. That money is the root of all evil and leads to the distortion of quality.
Once something is introduced to the commercial sector it loses some of the mystique around it at the cost of reaching a broader audience.
There are those who feel that while they don't think it would be bad for electronic music either but would admit liking the feeling that they are not part of the main herd listening to pop music and stuff like that.

Avicii, Swedish House Mafia and Armin Van Buuren churning out commercial radio friendly hits simple lyrics about partying but it risks the vibrancy, the true dirtiness of the genre. It risks saturating the darker side of the dance floor.

Whatever the discussion and arguments for and against commercialisation of EDM, the goal is not to go backwards as a movement but forward and let others share what previously was limited to a selected few.

The formula is simplistic,less people listening to trance is bad and more people listening to trance is good!

 

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